Proactiv

Proactiv, also known as Proactiv Solution, is a brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company. The range includes moisturizers, body washes and hair products, but the brand is known for its three-step anti-acne kit consisting of a cleanser, toner and lotion. Proactiv+, a reformulation of the three-step kit, was introduced in 2013.