Peloton

Peloton is an American exercise equipment and media company that was founded in 2012 and launched with help from a Kickstarter funding campaign in 2013. The company is based in New York, New York. Its main products include a stationary bicycle and treadmill that allow users to remotely participate in classes that are streamed from the company's fitness studio and are paid for through a monthly subscription service. Much of the company's popularity stems from its now-celebrity fitness instructors, such as Robin Arzon, Ally Love, Alex Toussaint, Cody Rigsby, and Jess King.